Old Habits
Die Hard
2024
Graphic Design
Concept Development
Marketing Campaign
In cooperation with:
Lydia Angermund
Amanda Castagla Palen
Vera J Swärdh
Nami Kim
Role:
Graphic Designer
Programs:
Figma
Adobe Photoshop
Adobe illustrator
“How might we create and increase engagement and make
customer aquisition easier?”
The company we created this campaign for was ClimateHero, a climate calculator
that helps you calculate your carbon footprint. They wanted help with customer
engagement and aquisition/return. The following was our answer.
In an attempt to create a campaign aimed at turning heads, we remade old swedish
obituary ads into bad climate habits. It then prompts the question, “hard to move on?
let us at ClimateHero help.
We hoped this campaign could make consumers think twice about their old climate
habits, and best case scenario, even change them!
I contributed to the project by participating in brainstorming, and then creating all of the obituaries/ads as well as mockups for them.
Albin Bergqvist, Digital Creative @ Hyper Island Stockholm